Name image likeness refer to the commercial use of an individual’s name, image, likeness, or persona. This term refers to the right of a person to control and profit from the commercial use of their identity, including their name, image, and reputation. The concept of name image likeness is rooted in the idea that an individual’s/athlete’s identity is unique and valuable, and that they should have the right to control how it is used for commercial purposes.
Name image likeness can be used for a variety of purposes, including advertising, marketing, and endorsement deals. Companies may use an athlete’s name or image to promote their products, for example, or a professional athlete may endorse a particular brand of athletic shoes. In these cases, the individual is being paid to allow their name and image to be associated with a product or service, and they retain control over how their identity is used.
In some cases, individuals may also license their name and image likeness to be used in video games, movies, television shows, forms of media, local companies, clothing brands, and so many other avenues. This allows them to control how their identity is represented and to ensure that it is used in a way that they find acceptable.
The right to control the use of one’s name and image is protected by law in many countries. In the United States, for example, the right of publicity is protected under state law, and it gives individuals the right to control the commercial use of their name and image. Similar laws exist in other countries, although the specifics may vary.
In conclusion, name and image likeness are important components of an individual’s and athletes’ identity, and they have significant commercial value. The right to control the use of one’s name and image is protected by law in many countries, and it gives individuals the power to control how their identity is used for commercial purposes. Whether you are a high school or college athlete, or simply a private individual, understanding your rights with regards to your name and image likeness is important to protect your identity and ensure that it is used in a way that you find acceptable.
